This week, we are thrilled to introduce you to our guest blogger, k-eCommerce, our strategic partner for eCommerce solutions for Microsoft Dynamcis.
With more than 15 years of experience built into their eCommerce solution, k-eCommerce explains why some online stores succeed while others fail.
Automating sales orders, expanding market reach, increasing revenues and lowering overhead costs make selling online a clear solution for companies looking to grow or streamline the ordering process. But opening a web store takes planning, along with a robust eCommerce strategy. One key factor separating the projects that succeed from those that fold in less than a year comes down to asking the right questions before you break virtual ground.
Here are the critical questions that you need to ask before opening an online store, according to k-eCommerce:
What are you selling? And how much?
If you have an extensive product offering or handle a high volume of transactions per day, you should avoid the solutions that limit either the number of products in your catalog or the number of transactions you can process. You’ll also need more bandwidth, so you should consider a dedicated server for hosting.
Will you be selling locally? Nationally? Internationally?
If your company does business out of state or in multiple countries, you may need a platform that can support multiple languages and currencies. You’ll also need to have the proper logistics in place for shipping.
How will you manage sales tax?
Taxes can be a nightmare. Intricate local tax laws often make it difficult to calculate sales tax accurately. Savvy online merchants simplify by taking advantage of automated tax services like Avalara or Thomson Reuters, integrated to your eCommerce solution.
Will you accept credit card payments?
Most online stores do, and if so you’ll have to be PCI-DSS compliant to reduce the risks associated with data breaches. If you aren’t and a breach occurs, it can severely damage your business.
Do you have an ERP or CRM?
ERPs make running your enterprise much easier. But without an eCommerce platform integrated with Microsoft Dynamics to automate your web store, you’ll manually have to keep track of orders, payments, inventory, and customer information.
ERP-integrated systems seamlessly tap into customer data, order details, product catalogs, pricing and inventory, effectively putting your web store on autopilot. When you update this information in your ERP, it updates automatically in your web store, too, leaving you with just one point of maintenance and ultimately saving you time and money.
B2B? B2C? Both?
Whether you’re a manufacturer, retailer, or in wholesale/distribution, building a web store for your target customer is key. Branding, theming and responsiveness will vary depending on your site’s objectives. You might need a solution that can support multiple stores or multiple sites. For example, B2B businesses often require client-specific catalogs and diverse invoicing setups.
The bottom line is, no two web stores are alike. Answering these questions will help you decide what kind of store you’d like to build. But with the power of an integrated system, the possibilities are endless.
If you’d like to talk with an eCommerce expert and get a better sense of the right solution for you, we’d love to hear about your project. Contact your Negotium Technologies representative today to discuss what the k-eCommerce solution integrated with Microsoft Dynamics can do for you.